New ethical advertising guidance - effective from 1 March 2012
The aim of this guidance is to ensure that patients and the public are not misled, and to provide more clarity to the dental profession on what should and should not be included in any promotional material.
The guidance covers advertising services, websites and the use of specialist titles as well as honorary degrees and memberships. Registrants are expected to adhere to this guidance from 1 March 2012.
Principles of ethical advertising (190kb, PDF)